Translating 16 Years of Compliance Logic into Conversational AiX

AI Interface & UX Design for B2B SaaS

For over a decade, tracking third-party insurance compliance was a manual, exhausting process. Risk managers and operations teams were forced to read complex Certificates of Insurance (COIs), cross-reference dense contract requirements, and make judgment calls they weren't trained to make. illumend (formerly myCOI) built a powerful AI engine to solve this, but raw AI isn't enough—it needs a trusted interface.

Partnering with Left Field Labs, Art of Wednesdays designed a zero-learning-curve UX. Creating a conversational LLM that guides third-party partners seamlessly through document uploads, while giving internal teams an intuitive conversational AI interface that only surfaces the rare edge cases requiring human intervention.

Impact:
4x Faster COI Management
50% Fewer Missing Document Delays
87% Faster Reviews