Curology, a subscription skincare brand, ventured into the booming hair-growth market with a new prescription product.

A fragmented rollout revealed a number of blockers, and some glaring data points led us to transform the sign-up flow from a leaky bucket into a powerful conversion engine, optimizing the content and UX to drive sign ups.

Early Friction

By delaying the account creation step, we created a more welcoming and user-friendly onboarding experience, resulting in increased engagement and conversions.
Results: 1.6% decrease in abandonment

Content Design

We redesigned the content to clearly explain the purpose and benefits of creating an account, transforming a potential barrier into a positive step.
Results: 2.4% decrease in abandonmnet

Flow Length

21-37 step questions with no payoff is a lot, so we introduced a pre-consult approval screen, that included personalized product details and offers. This simple addition boosted user confidence, reducing drop-off, and increased account creation further down the flow by an additional 4.4%.
Results: 4.4% increase in account creation

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